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Nellie's is a Canadian cleaning brand built around a simple idea: cleaning products don't need dozens of ingredients, synthetic fragrances, phosphates, or chlorine to work. The brand is named after a real person — Nellie, the mother of founder James Roberts, a British Columbia entrepreneur who watched his mother clean effectively and responsibly long before green cleaning was a marketing category. When Roberts set out to build a cleaning products company, he named it after her and grounded it in the same values she held: honesty, simplicity, and no unnecessary chemicals. The illustrated version of Nellie's likeness on the company's retro-styled packaging is both a tribute and a mission statement in one.
The flagship product is Nellie's Laundry Soda — a powdered laundry detergent made with just four ingredients: sodium carbonate (washing soda), sodium metasilicate, sodium chloride (table salt), and a linear alcohol ethoxylate surfactant. That's it. No fillers, no optical brighteners, no fragrance, no phosphates, no chlorine, no SLS or SLES, no gluten. The formula is highly concentrated — one tablespoon per regular load — dissolves in both cold and hot water, and rinses completely clear, leaving no residue on fabric or skin. It is safe for HE and standard washing machines, septic safe, biodegradable, hypoallergenic, vegan, and Leaping Bunny certified. Roberts chose powder deliberately: liquid detergents are largely water, and he saw no reason to ship water around the world when the cleaning agents can be packed into a fraction of the weight and packaging. The result is a product that is more concentrated, more economical, and lower-impact than the vast majority of what lines supermarket shelves.
Nellie's has expanded well beyond laundry soda into a full home cleaning range built on the same principles. The WOW Stick is a solid stain remover for direct application to tough spots. Oxygen Brightener is a plant-based laundry booster for whitening and stain-fighting power without bleach. Dish Cubes and Dish Butter cover dishwasher and hand-washing needs. The One Soap handles multipurpose cleaning. Swedish Dishcloths replace paper towels. A dedicated Baby Laundry line combines the laundry soda formula with built-in oxygen brightener for infant and sensitive-skin needs. The WOW TOO mop handles hard floors. Every product in the range carries the same commitment: as few ingredients as possible, as effective as it needs to be, with full ingredient transparency.
Swiss Boy Vacuum carries Nellie's because our customers care about what goes into their homes — and that extends to what they clean with. Nellie's products are a natural complement to households that have already invested in a quality central vacuum system to keep fine particles and allergens out of their indoor air. If you're thinking carefully about filtration and air quality, it makes sense to think just as carefully about the cleaning chemicals you're using on your floors, laundry, and kitchen surfaces. Nellie's is available in-store at Swiss Boy Vacuum in Salt Lake City.
Brand: Nellie's Clean Founded by: James Roberts, British Columbia, Canada Named after: Nellie Roberts (founder's mother) Certifications: Leaping Bunny (cruelty-free), vegan Key Products: Laundry Soda, Oxygen Brightener, WOW Stick, Dish Cubes, Dish Butter, Baby Laundry, WOW TOO Mop Free From: Phosphates, chlorine, SLS, SLES, fragrance, optical brighteners, gluten Utah Retailer: Swiss Boy Vacuum, Salt Lake City
Laundry Soda — Highly concentrated four-ingredient powdered laundry detergent. One tablespoon per load. Works in cold and hot water, HE and standard machines. Available in multiple sizes.
Oxygen Brightener — Plant-based laundry booster for whitening, brightening, and stain removal without chlorine bleach. Use alone or alongside laundry soda.
Dish & Kitchen Products — Dish Cubes (dishwasher pods), Dish Butter (hand dish soap), and Swedish Dishcloths for a complete kitchen cleaning setup with the same minimal-ingredient approach.
Stain Removal — WOW Stick solid stain remover for direct pre-treatment of tough stains on fabric.
Nellie's is for households that want effective cleaning products without the ingredient list of a chemistry experiment. It is particularly well-suited for people with sensitive skin or allergies who have struggled to find a fragrance-free, dye-free laundry option that actually cleans well; for parents of young children or babies who want to minimize chemical exposure; for environmentally-minded households looking to reduce plastic packaging and biodegradable impact; and for anyone who has simply decided that they don't need 30 ingredients in their detergent. Swiss Boy Vacuum carries Nellie's in-store — stop in to see the current product range.
